The company
Why Reinsdyr Inc exists
Reinsdyr Inc was formed to do one job: bring a single, well-documented raw material into the United States for use in dietary supplements. The raw material is freeze-dried organ powder from semi-domesticated reindeer in Norway, the animal our founder has seen at its source in Røros.
The company is incorporated in Wyoming, has its office in Casper and is the importer of record for its shipments. Imports are made under the licenses and permits of the U.S. Fish and Wildlife Service and USDA APHIS.
The word reinsdyr is Norwegian for reindeer.
At a glance
| Founded by | Daniel Hoftun |
| Incorporated | Wyoming, United States |
| Office | Casper, Wyoming |
| Product | Freeze-dried reindeer organ powder for U.S. dietary supplements |
| Raw material | Semi-domesticated reindeer, slaughtered in Røros, Norway |
The founder
Daniel Hoftun
Daniel has worked in natural and holistic health since 2019. For seven years his work has been to find natural raw materials, develop products from them and sell them to customers, with a focus on skincare and wellness.
That work has been done through Eyr Holistic, the group he founded, whose brands include Norse Organics, a U.S. skincare company, and Frøya Organics, a natural skincare line for mature skin. Across these brands the practical work has been the same: sourcing ingredients directly from producers, testing them, and documenting where they come from.
Reinsdyr Inc applies the same approach to a new raw material. Daniel visited the slaughterhouse and the Røros region in April 2026 to review the facility, the cold chain and the handling of the organs first hand. The photographs on this site are from that visit.
Background
Seven years in natural health
Daniel begins working full time in natural and holistic health, studying traditional ingredients and how they are sourced and produced.
Develops and launches natural skincare and wellness brands, including Norse Organics and Frøya Organics, sold to customers in the United States and elsewhere. Works directly with ingredient producers, factories and testing laboratories.
Forms Eyr Holistic as the parent group of these brands. Reviews reindeer supply in Norway and visits Røros in April.
Reinsdyr Inc is established in Casper, Wyoming as the importer for reindeer ingredients and begins its federal import licensing.
How we work
Working principles
Source directly
We buy from the slaughterhouse and processors, not through brokers, so that every lot can be traced to its origin.
Test every lot
Laboratory results travel with each lot. We do not rely on assumptions about heavy metals or microbiology.
Describe the product accurately
We say what the material is and how it was produced. We make no health claims and no claims we cannot document.
Where to find us
Reinsdyr Inc
2240 E 12th Street, Suite 37
Casper, WY 82609
Telephone: (307) 441-5402
Email: info@reinsdyrinc.com